As the coronavirus pandemic continues to sweep across the globe, one name has been making headlines for all the wrong reasons: Corona. No, we’re not talking about the virus itself, but rather its unexpected connection to Corona beer. With widespread misconceptions and negative associations between the two, it’s no surprise that many have been wondering how this has affected the price of Corona beer. In this blog post, we’ll explore just that – from its background to current price trends and even tips on investing in this controversial beverage. So sit back with a cold one (if you dare!) and let’s dive into the surprising connection between Corona beer and the pandemic.
The Background of Corona Beer
Corona beer has been a favorite among beer drinkers for decades, but its origins can be traced back to 1925 in Mexico. The brewery, Cervecería Modelo, was founded in the city of Mexico City by a group of Mexican entrepreneurs. The founders were inspired by German-style beers and set out to create their own unique brew.
The first Corona beer was produced in 1926 and gained popularity locally before expanding across Mexico. In the 1980s, it made its way into the United States and quickly became one of the best-selling imported beers.
One interesting fact about Corona is that its signature clear bottle wasn’t always intentional – it was originally due to production limitations at Cervecería Modelo. However, once consumers started associating the clear glass with vacationing on sunny beaches (thanks to clever marketing campaigns), it became an integral part of Corona’s brand identity.
Today, Corona is owned by Anheuser-Busch InBev and remains one of the most popular imported beers around the world. Its light taste and refreshing qualities make it a go-to choice for many beachgoers and party enthusiasts alike – pandemic or not!
The Surprising Connection between Corona and the Pandemic
When the word “”corona”” is mentioned today, it’s almost always associated with the pandemic. This connection has led to an interesting phenomenon where people are associating Corona beer with the virus, even though they have nothing in common.
The confusion arose when a survey found that some respondents thought that Corona beer was related to COVID-19. While this may seem humorous at first glance, it had real consequences for the brand. Sales of Corona beer dropped significantly in China and other countries since January 2020.
Despite the unfortunate association, it’s important to remember that there is no correlation between Corona beer and COVID-19. In fact, drinking alcohol does not offer any protection against viruses or diseases like COVID-19.
However, despite these setbacks, there is reason to believe that things will turn around for Corona beer soon. As vaccines roll out across the world and travel restrictions ease up, we can expect sales of this popular Mexican brew to recover quickly as more people head back outside again.
While there may be a temporary impact on sales due to misguided associations with COVID-19; ultimately consumers will realize their mistake and return back towards enjoying one of Mexico’s most revered exports – regardless of its name being similar sounding or otherwise – because after all… who doesn’t love a good cold bottle of cerveza?
The Impact of the Pandemic on Corona’s Price Trends
The pandemic has affected every industry across the globe, and the beer industry is no exception. Corona beer, despite being unrelated to COVID-19, has suffered a decline in sales due to its unfortunate name association with the virus. This correlation between the beer brand and the pandemic has led to some interesting price trends for Corona.
In March 2020, when the pandemic was declared a global crisis, Corona’s online search trends skyrocketed. However, this initial spike wasn’t reflected in its stock prices as they remained relatively stable until May 2020.
From May onwards, there was a significant drop in Corona’s share prices that lasted till July. A study by Statista showed that during June 2020 – August 2021 period, Corona Extra lost approximately $170 million worth of market value compared to last year.
Interestingly though, despite experiencing drops in sales and share prices initially because of its name recognition problem with COVID-19 , things have started looking up again for this popular Mexican beer brand towards Q2 & Q3 of 2021 as people began returning back to their normal lives after vaccination campaigns rolled out on mass level globally
Despite facing an unprecedented challenge with its branding issues during uncertain times like these where consumer behavior is just as unpredictable as ever before; it looks like it could come out stronger than ever once all is said and done thanks largely due not only improvements post-vaccine but also smart marketing decisions made along way!
How to Invest in Corona Beer
If you’re interested in investing in Corona beer, there are a few options available to you. One way to invest is through the parent company of Corona, Constellation Brands (STZ). This company also owns other popular alcohol brands like Modelo and Pacifico.
Investing in Constellation Brands allows you to have exposure not only to Corona but also their other alcoholic beverage offerings. You can purchase shares of STZ through a brokerage account.
Another option for investing in Corona is by purchasing exchange-traded funds (ETFs) that hold stocks within the beverage industry. Some ETFs that might be worth considering include iShares Global Consumer Staples ETF (KXI) or Vanguard Consumer Staples Index Fund (VDC).
It’s important to do your research before making any investment decisions and consider factors such as market trends, financial performance, and overall global economic conditions.
Remember that investing always carries risks, so it’s essential to weigh these carefully before committing your money into any investment opportunity.
Conclusion
The connection between Corona beer and the pandemic has been an unexpected one. However, despite initial concerns about declining sales due to the brand name association with COVID-19, Corona beer has actually seen a surge in popularity during this time.
As we explored in this article, price trends for Corona beer have also been impacted by the pandemic. While prices initially dropped due to production and distribution disruptions, they have since rebounded as demand continues to grow.
For those interested in investing in Corona beer, it’s important to consider factors such as market trends and company financials before making any decisions. However, with its strong brand recognition and current market success, it may be worth considering adding Corona beer to your investment portfolio.
While the past year has certainly been challenging for many industries including alcohol sales, Corona’s ability to adapt and even thrive during these times is a testament to its resilience as a brand.